783 LAB is an interdisciplinary studio at the intersection of neuroscience, psychology, and experiential design.
We design consumer experiences, spanning retail, hospitality, wellness, and entertainment, that engage perception, emotion, and value.
Our work integrates sound, light, art, and interaction through a neuro-emotional design framework grounded in architectural precision, engineering discipline, and commercial intelligence.
OUR VALUES
OUR PRACTICE BEGINS WITH CURIOSITY, GUIDED BY A SHARED SET OF VALUES THAT SHAPE HOW WE THINK, DESIGN, AND BUILD.
CLARITY
We bring intention and legibility to complex environments, designing experiences grounded in how people perceive, feel, and behave.
RIGOR
Our work is informed by neuroscience, behavioral science, and technical discipline, ensuring ideas translate into precise, buildable outcomes.
PERFORMANCE
Design quality and commercial intelligence are inseparable; experiences must engage emotionally and perform in the real world.
MULTISENSORY
Sound, light, material, movement, and interaction are integral to our work, shaping emotion, memory, and choice through considered composition.
INCLUSIVITY
We approach accessibility and diversity as measures of design intelligence, creating experiences that resonate across different bodies, cultures, and ways of sensing the world.
OUR APPROACH
OUR APPROACH IS SHAPED BY INQUIRY, COLLABORATION, AND EXPERIMENTATION, USING DESIGN AS A MEANS OF EXPLORATION AND RESOLUTION.
Grounded in neuroscience and behavioral science, we translate insight directly into spatial, interactive, and experiential design decisions. Rather than separating thinking from making, we develop ideas through the act of designing, testing, and refining.
We work closely with our clients to understand the specific conditions, constraints, and ambitions of each project. Through design-led inquiry, we explore opportunities to innovate and experiment, developing experiences that are both conceptually ambitious and commercially grounded. Each project is conceived as a system: adaptive, multisensory, and responsive to how people move, engage, and return over time.
Our Capabilities
OUR CAPABILITIES ARE DEFINED BY HOW IDEAS MOVE FROM CONCEPT TO EXECUTION, AND BY THE CARE TAKEN AT EVERY STAGE IN BETWEEN.
We design experiences across retail, hospitality, wellness, and sport, ranging from permanent destinations to temporary installations and experimentation platforms.
Our work combines architectural precision, engineering discipline, and experiential authorship, ensuring ideas translate into built outcomes that perform. By bringing together design, science, and technical expertise, we create experiences that balance emotional impact with commercial intelligence.
LOS ANGELES
OUR WORK:
SHOWROOM X is a 1.2 million square foot experimentation platform for commercial, wellness, and entertainment experiences.
783 LAB is the design and architectural author of the project, responsible for shaping and integrating the full experiential ecosystem across the space. Conceived as an immersive and adaptive environment, Showroom X is designed to test, evolve, and scale new experiential models over time.
Info@783-lab.com
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